Mazda makes the Guinness Book again
The Mazda MX-5 Sports Car reached 900,000 units produced on February 4, 2011, making the Miata MX-5 the world's "best-selling two-seater sports car" in automotive history. It was given similar recognition in 2000, when production hit 531,890 units, and later Guinness updated it when Mazda surpassed 700,000 and 800,000 units produced.
The little car has had a history of popularity, offering drivers nimble handling and open-air motoring throughout the 60s and 70s. In the 80s, Mazda resurrected the Miata with a new roadster for the modern ages. They introduced the MX-5 in 1989, and it is still going strong today, making it the longest enduring nameplate in Mazda's global lineup.
Nobuhiro Yamamoto, program manager of the current MX-5, said, "Since Mazda launched the original MX-5, it has undergone two complete product redesigns and a series of upgrades. Its enduring success is due to the strong support it enjoys from MX-5 fans around the world. Going forward, I will strive to keep the MX-5's spirit alive while evolving it into a car that will be loved by even more people."
Mazda's senior managing executive officer in charge of development, Seita Kanai, said, "More than 20 years have passed since the first-generation Mazda MX-5 was born. During this time, society and vehicles themselves have changed significantly. Responding to environmental issues and the depletion of the Earth's natural resources has become increasingly important for all automakers. As part of its environmental efforts, Mazda announced its new SKYACTIV technologies last year. Currently, we are pushing forward with development of future products that will incorporate these technologies. Many of the elements that go into our SKYACTIV technologies, such as comprehensive weight reduction, grew from the long years of development work that have gone into the MX-5. Indeed, the guiding principle behind the SKYACTIV technologies - to build cars that are fun to drive - is perfectly embodied by the MX-5."
Mazda is committed to further evolving the MX-5 as it nears the milestone of one million produced, making it more efficient and environmentally friendly than ever before. As the company passes its 91st birthday, it also has sights on its 100th anniversary, and will use the MX-5 to cherish its loyal fanbase as the longest-running symbol of the brand.
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